Smalls
2022-Present

These projects were developed during my time at Smalls, where I served as the Senior Graphic Designer. In this role, I had the opportunity to work across a variety of mediums—including packaging, out-of-home campaigns, and more. A key part of my work involved helping to evolve and elevate the brand’s visual identity.

Packaging

Art Direction: Janis Ahn
Design: Kurt Serrano
Render Artist: Dakota Hopkins
Copy: Chiyeung Lau

Exhibition Design
CatCon 2023, Superzoo 2024, Global 2025

Art Direction: Janis Ahn
Design: Kurt Serrano
Copy: Chiyeung Lau

Helping Your Cat Cat Campaign
NYC Subway Campaign

Art Direction: Janis Ahn
Design: Kurt Serrano
Copy: Chiyeung Lau
Photography: Sophia Schrank

Merch Drop

Art Direction: Janis Ahn
Design: Kurt Serrano
Copy: Chiyeung Lau