30 Days of Harry Potter Beverages
Role: Direction
2021
2021
Everyday for 30 days, I designed beverage labels for a conceptual brand named Bertie’s Brewing Co., based off of the Harry Potter Franchise. This projects features the Mastery edition, the Horcrux Edition, the Charms edition and the Olivanders edition. Each design was posted on Instagram daily. The designs will be inspired by Mid Century & Art Deco Graphic Design.
Case Study →
Case Study →
The Mastery Edition is a series of sodas and carbonated drinks that are inspired by the different subjects taught at Hogwarts School of Wizardry. The main subjects are Herbology, Potions, Defense Against the Dark Arts, Charms, Divinations, Transfiguration & Astronomy.
The Horcrux Edition follows a series of juices inspired by the seven Horcruxes created by Voldemort. A Horcrux is an object created by a dark wizard or witch to fragment their soul in order to become immortal, only after committing a murder. The seven Horcruxes are the Ring of Gaunt Marvolo, the Cup of Helga Hufflepuff, the Locket of Salazar Slytherin, the Diadem of Rowena Ravenclaw, the Diary of Tom Riddle, Nagini (Voldemort’s Snake), & Harry Potter.
The Charms Edition are alcoholic spirits and liqueurs based on the different spells in the franchise. The spells depicted here are Expecto Patronum, Avada Kedavra, Lumos, Alohomora, Confringo, Imperio, Confundo, and Crucio.
The Olivanders Edition follows a variety of milk inspired by the wands of the different characters. Each wand has a unique combination of a specific type of wood surrounding a core of a magical substance.
